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Published: Građevinar 77 (2025) 4
Paper type: Scientific research paper
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To diversify or not to diversify: A fuzzy decision-making model for construction companies

Volkan Arslan, Serdar Ulubeyli, Emrah Dogan

Abstract

Diversification is one of the primary strategies adopted by construction companies. This strategy has both advantages and disadvantages. This study develops a fuzzy, multiple-criteria, decision-making model to determine the most appropriate diversification strategy for construction companies. The data required were obtained during face-to-face interviews, and fuzzy state and fuzzy alternative approaches were used. Consequently, the most appropriate diversification strategies for construction companies are highly diverse. Moreover, the most critical company data for monitoring the reasons for diversification, and the most important indicators for observing company data were identified.

Keywords
construction industry, diversification, decision-making, fuzzy states & fuzzy alternatives, strategy

HOW TO CITE THIS ARTICLE:

Arslan, V., Ulubeyli, S., Dogan, E.: To diversify or not to diversify: A fuzzy decision-making model for construction companies, GRAĐEVINAR, 77 (2025) 4, pp. 337-352, doi: https://doi.org/10.14256/JCE.4010.2024

OR:

Arslan, V., Ulubeyli, S., Dogan, E. (2025). To diversify or not to diversify: A fuzzy decision-making model for construction companies, GRAĐEVINAR, 77 (4), 337-352, doi: https://doi.org/10.14256/JCE.4010.2024

LICENCE:

Creative Commons License
This paper is licensed under a Creative Commons Attribution 4.0 International License.
Authors:
A1 Arslan WEB
Volkan Arslan
Zonguldak Bulent Ecevit University, Turkey
Department of Civil Engineering
personel2
Serdar Ulubeyli
Zonguldak Bulent Ecevit University, Turkey
Department of Civil Engineering
A3 Dogan WEB
Emrah Dogan
Sakarya University, Turkey
Department of Civil Engineering